Author: Fred Hess
25 Oct Design Considerations for Tri-fold Brochures
It's no secret that printing handsome, well-designed brochures can increase your company's sales efforts. Additionally, tri-fold brochures and pamphlets are a cost-effective and easily distributable way of promoting your business and attracting new customers. When designing a brochure that looks great and helps you achieve your goals, you should pay special attention to these design considerations for your tri-fold brochures.
27 Sep Getting Your Business Noticed
The Lakeway community is booming, and in a recent article by USA Today Morristown was named one of the top 25 US cities where income is growing at the fastest rate. New businesses are emerging, and older businesses are rebranding to remain competitive in the local market. While it may be tempting to neglect print collateral, it is one of the most affordable ways to advertise and remains one of the most powerful promotional avenues.
29 Aug Why You Should Segment Your Direct Mail and Emails
Emails and direct mail are both crucial components of a solid marketing strategy. Odds are, if you have a solid mailing and email list, you have a diverse array of different customers that buy from you for different reasons. Perhaps one of the most important things you can do if you want to keep those customers is to send them highly specific and personalized messages via segmented mailing and emails. This process of breaking down customer mailing lists and email marketing lists into smaller segments and delivering a more personalized message to the specific groups is known as segmentation.
31 Jul Driving Brand Loyalty Through the Mailbox
From entrepreneurial start-ups to Fortune 500 companies, businesses are constantly looking for new and innovative ideas that will drive brand loyalty and increase customer retention. While countless companies spend an untold number of hours concocting complex marketing plans utilizing predictive analysis, gross impression volumes, and social consumption volume, the best marketing plans are often the simplest. Direct mail fits that mold as one of the easiest ways to drive brand loyalty through the mailbox, if done correctly. Not only is a direct mail marketing campaign relatively painless to put together, it also shines above other types of marketing and here's why:
13 Jun When Should I Use Offset Printing instead of Digital Printing?
For those individuals unfamiliar with offset printing or what it is, being asked by a professional printing company whether you'd like something printed using offset printing or digital printing can be a difficult question to answer. Not all printing is the same, so knowing the...
29 May How to Tackle Your First Personalized Direct Marketing Campaign
It seems like no matter where you turn, there are marketing companies declaring how easy it is to create a direct marketing campaign. But what if this is your first personalized direct marketing campaign? There are several important decisions to be made and a number of services you could employ to help you create your first personalized direct marketing campaign successfully. This post is intended to help you navigate the sometimes-frustrating world of direct marketing campaigns so that your first doesn't completely turn you off using this highly converting form of marketing.
30 Apr 8 Ways to Speed Up Your Next Printing Project
Having a Commercial printer produce high-quality offset or digital print publications can offer your organization printing capabilities you can't perform at the office. Additional, using commercial printers are the most economical way to produce a large number of copies. Given this, many business owners and marketing departments that are new to the process wonder how they can speed up future printing projects when working on a tight deadline.
21 Mar Choosing the Right Paper for Your Print Project
There's no shortage of advice on choosing the right paper for your print project. Choosing the correct type of paper for your specific project is more about matching the objectives of your print marketing strategy more than anything. In other words, you want to match...
27 Feb How to Prepare Your Print Material for a Trade Show
In-person events such as trade shows are an incredible way to garner new clients and customers, as well as, network with others and promote your brand. Business owners have a tough time finding the right events, not to mention, preparing a trade show plan and...