Graphic Design from Start to Finish Series: Steps 7-9

Woman looking at a color wheel deciding on colors for her next print piece

Graphic Design from Start to Finish Series: Steps 7-9

Today, we continue to steps 7-9 in our series on Graphic Design Tips for the Non-Designer. Steps 1-3 can be found here and steps 4-6 can be found here. These are full of resources to assist with taking your design from ideas into creation. Non-designers have discussed in-depth about how learning a few simple tricks can truly impact the way that their graphic design stands out. Read on to find how to continue the design process with the next three steps.

Graphic Design Help for Your Business

Design skills can be learned, and good design is not reserved solely for those considered to be artistic geniuses. Graphic design can be easily broken down into element of line, shape, color, texture, and type. When it comes to choosing color palettes and extending this into the area of analogous and complementary colors, artists have relied for generations on the color wheel as a basic tool. The color wheel is the logical arrangement of colors that go well together, progress together, and complement each other. Learning simple terms such as monochromatic, tint, and hue can take your understanding of Color Theory to the next level.

  • Start with a Great Color Palette – Color. Often, it is easy to bypass the simple impact that great color choice has on a design. Yet, choosing color schemes that are pleasing to the eye can draw customers into the design, inviting them to linger longer. Often, when choosing a color palette, it is helpful to opt for simplicity. Keeping the color scheme down to 2-3 colors can guide the customer’s eye through the design item or provide emphasis on an area of design that a business wants to highlight to potential clients.
  • Contrasting Colors– When considering colors to use, complementary colors provide a bold invitation when used together. One of the most notable examples of contrasting/complementary colors are in the use of red and green seen in the bustle of the Christmas holiday season. Using contrast when planning a design is a key way to make certain elements pop. Beyond choosing contrasting colors, contrast is a method for setting apart elements of a design. Applying contrast to the areas of space around a design element can create areas of interest which guide the viewer through the important areas of your message.
  • Don’t Be Afraid of White Space – Simplicity continues to rule strong design, and this can be seen in strong design. White space speaks volumes by adding attention around where the message is hoping to be communicated. In opposition, clutter in advertising often leads to viewer confusion. When considering your design, choose a small number of products, services, or areas to highlight and focus your attention to marketing these items per advertisement. Less truly highlights the more that your company has to offer.

Graphic design does not have to be complicated, nor does it need to be an intimidating process. We will continue to dive into the process of graphic design from start to finish, with further steps over the next few weeks and months. Consider for now the ideas of color palette choice, contrast, and the powerful use of white space. Then, gather the most important aspects of your business, charity, team, or event that you want to highlight with your design. By taking time to process through areas of design, you can begin to see where clients respond to the efforts that you are making with your advertisements.

In House Graphic Design Assistance from Start to Finish

At Acme Printing, we love to help you see your ideas for graphic design from inception to finality. If you are looking for help with your concept, we have the experience and talent to design whatever you are wishing to create! Reach out today by phone at (423) 581-8528 or contact us online.

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