Author: Fred Hess

When you are designing your office space, your focus naturally tends to be on creating a productive work environment that is also welcoming for visitors. A vibrant workplace can boost productivity and pride, but you should also use this as an opportunity to make your office space reflect your company’s brand and culture. For effective office branding, you can incorporate every surface, from the walls to the floors to the windows. Each surface is a blank canvas that is just waiting for an office branding transformation. Find out how you can bring your office space and brand to life with printed graphics.

When you are trying to connect with new and existing customers, the most popular choice these days is to use email because it is simple to implement and easily accessible. Email marketing is very useful, but it becomes much more effective when it is used in tandem with print marketing. When you use print and email marketing together, you expand your reach and impact, which can lead to increased awareness of your brand and growth for your business. Here are some of the reasons why you should use both print and email marketing and how your business can do it.

If your current marketing strategies aren’t quite cutting it, it may be time to start thinking outside the box. One sure way to draw attention to your small business is with guerilla marketing. Incorporating print marketing in unique ways and in unexpected places can make the public more aware of your small business. If your small business marketing budget is small but you want to make a big impact, guerilla marketing may be the way to go. What exactly is guerilla marketing, and how can it be beneficial to your business?

When you want to revitalize your commercial space, you have to make a choice. You can either paint your walls to change the color and design, or you can use wall graphics. These graphics are printed using wide format printing and are then adhered to the wall to create a seamless, professional design. While paint might seem like the easier and less expensive route, that’s just not true. Using wall graphics can be both cheaper and less time consuming while also offering many other great benefits, making it the obvious choice.

As we quickly approach the end of 2019, we look forward to everything the new year has to offer. This past year, we have seen many new technological developments in the printing industry, and these technologies are going to drive many future printing trends. It is important for commercial printers to be aware of these printing trends so that we can keep up and provide customers with the best services possible. Here is a list of the most important printing trends that we will see in 2020.

It’s becoming more and more obvious we live in a world of technological advancement which is creating a bigger want for speed and efficiency. In the print industry, those wants are being met through print-on-demand services. Print-on-demand, as the name suggests, is an advanced print solution that allows customers to print a desired project according to specific demands at any time. From healthcare providers to real estate companies and even restaurants, print-on-demand offers several advantages over your traditional print offerings to industries who need a steady flow of printed materials.

As the holiday season approaches, it’s time to think about all that we’re thankful for. As a business owner, your customers are at the top of that list! Instead of sending out a generic “Happy Holidays” card that will end up in the trash (or maybe on the break room fridge if it’s more personal), why not show your appreciation for clients with personalized promotional gifts? With options for budgets big or small, we’re sure that these gifts will be used well past the holiday season.

The holiday season is almost here, so it’s time to prepare for the craziness that is sure to ensue. One task that people and businesses tend to stress about is sending out their holiday greeting cards. What should they look like? Where should we get them printed? When should we send them? These are but a few of the questions that buzz around in everyone’s minds whenever holiday cards are mentioned. We want to help alleviate some of that stress by providing you with some tips for designing holiday greeting cards.