Author: Fred Hess

In a world dominated by the Internet, many businesses are pushing printed marketing materials to the wayside in favor of embracing the move toward digital marketing. However, print marketing is still an effective means of marketing because printed materials can engage customers in ways that digital marketing cannot. The tri-fold brochure is a type of print marketing that stands out from the rest because of the great benefits it provides.

Jenna Mays is our newest graphic designer. She has been with us since September and has done some amazing work in the time she’s been here. One of her favorite projects has been designing stickers to go in the center of vinyl records for bands that have sold out shows at the Knoxville Civic Auditorium. Specifically, she had the opportunity to create a sticker for one of her favorite bands, Shinedown.

We’ve all received t-shirts with company logos or the names of events printed on them, but do you know how that image is transferred onto the shirt? The process is called screen printing. This process can be a little difficult to master, but it can yield beautiful results. Acme Printing recently purchased a Riley 350 6 Color 6 Station Screen Printing Press, a state-of-the-art manual press, to help us achieve high-quality custom screen printings with a faster turnaround time.

Candy with a logo on it, a letter opener in a digital world, a one size fits all t-shirt? These items are not often useful to consumers and admittedly could be a bit silly. There is no one size fits all, and a letter opener is a bit of a relic. If, however, you are wanting to invest in promotional products to use at a trade show or to give away during presentations, we have done some research for you! The following information can guide in helping to make a useful investment on a product that your clients will actually use, that can lead to a sale down the road, and keep you away from spending money on items that will end up in the trash.

Just like Lloyd Christmas, our hopes are challenged when giving a presentation and prospects delay contact, vaguely reply, or flat out reject our pitch. Salespeople and presenters recognize that a strong sales deck can say volumes. When you let your presentation, marketing visuals, and product speak for you, ease is created taking pressure off yourself as a presenter.  In order to build a strong sales deck that you or your salespeople can be proud of, use the following suggestions.

It has been said that great artists must first learn all the rules before they can break them. We agree, which is why we continue with some of the “rules” that graphic designers follow in our fourth series: Graphic Design from Start to Finish. Think of these rules as ways to establish boundaries for designing graphics for your business. Steps 10-12 in this series include not getting carried away with fonts, successfully varying fonts, and placing text on an image successfully. Our articles on graphic design steps can provide further information for starting to design (Steps 1-3, 4-6, 7-9). These articles contain resources which assist taking design from concept to creation, even for someone a tad intimidated by the process! Being able to access a few simple tricks can truly impact the way that a company’s graphic design is received by your audience.