27 Nov Promotional Gifts That Keep On Giving
As the holiday season approaches, it’s time to think about all that we’re thankful for. As a business owner, your customers are at the top of that list! Instead of sending out a generic “Happy Holidays” card that will end up in the trash (or maybe on the break room fridge if it’s more personal), why not show your appreciation for clients with personalized promotional gifts? With options for budgets big or small, we’re sure that these gifts will be used well past the holiday season.
Make It Useful
Think about the last promotional item you received from a business. Was it a paperweight? A keychain? A calendar? If you have a client that spends a significant amount of money with you, avoid these more generic offerings. You want to gift something that will be used instead of collecting dust on a shelf or stuffed in a drawer. Focus on a product that offers functional value to the recipient, such as a coffee mug—a simple but useful gift that will last a long time. This type of product can be upgraded for higher-end clients by using a name brand item that reminds them of your business relationship, such as a Yeti Rambler mug with your company logo. Other items such as pens, portable phone chargers, power banks, USB drives, and water bottles are a staple in any office environment and make useful appreciation gifts.
Make It Personal
Personalization is more than just putting a customer’s name or their logo on a promotional gift. Think about their business and what you know about their life outside of work. The more you know about your customers, the better you can choose a product that fits their needs or lifestyles, leaving a lasting impression. Consider gender, age, hobbies, and work environment when choosing your promotional item. According to the Advertising Specialty Institute, athletes, women, and parents are more likely to own bags with a logo, while men and skilled tradespeople are more likely to hold onto items such as logoed drinkware, lanyards, and custom golf balls. It all comes down to knowing your audience.
Make It Wearable
As a general rule, wearable promotional items have the highest success rate of being kept and used by customers and clients. Shirts, hats, and outerwear are not only useful, they advertise your brand in a bold, visual way. However, because they are often seen in public, wearables tend to be scrutinized for attractiveness and how self-promoting they come off. If you decide to go this route be sure to create a design that uses a combination of a relatable tagline with eye-catching graphics to promote your business without being salesy. Avoid overpowering the design with a giant logo. When someone wears your promotional t-shirt or hat out in public, your brand is being put in front of new potential customers.
Make It Trendy
If you’re dealing with a younger generation of clients, find a balance of function and trendy to wow them. This doesn’t mean spending a lot of money either. Many items such as drink cozies, lip balm, stress balls, and cell phone accessories such as pop-sockets and credit card holders can be personalized with your logo. Trendy can also mean something that is environmentally friendly, along the lines of cloth grocery totes, reusable water bottles, and reusable straws, which make the gifts more meaningful to your customers.
ACME Printing—For All Things Print
The biggest benefit of gifting promotional items is the exposure your business gains as a result. When customers are exposing your logo, your brand lands in front of new people and potential new customers. Repeat exposure and contact to a new audience sparks interest and encourages that new customer to seek you out when they need a relevant product or service. You don’t need to use the holiday season as an excuse to remind your existing clientele how much their business means to you. Year round, ACME Printing provides promotional items and custom print services to Morristown, Tennessee, and the surrounding greater Knoxville area. We offer high-quality, customized products and prices to fit any budget. Our extensive range of promo products and business gifts ensure that we can find something to fit your needs. Contact us today to let us do your customer holiday shopping for you!
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