12 Feb Suggestions to Make Your Business Stand Out at Your Next Tradeshow
In the past we have highlighted aspects of tradeshows including tradeshow print material preparation, as well as tradeshow success, now we want to address some of the ways in which your business can stand out at a tradeshow. Utilizing some of these tricks below will help to ensure that your return on investment is maximized at every tradeshow.
Marketing Strategy Tips for Success at Your Next Tradeshow
Tradeshows remain one of the top business-to-business opportunities for companies to highlight their latest services or products while at the same time networking with prospective partners, clients and companies. In 2017, tradeshows generated more than 13.2 billion dollars in the United States alone! With so much at stake and so many businesses attending tradeshows, it is essential that you head to a tradeshow with your company’s best foot forward. Customized exhibition space creates the perfect opportunity to showcase your message while marrying it with bold, attention-grabbing graphics and design. Here are several ways to ensure that your company truly sets itself apart from the others:
Know your Goals and Objectives for the Tradeshow—What does your participation in this tradeshow mean for your business? What do you want to accomplish? Knowing these goals can set yourself up for intentional decision making which will lead to highlighting the exact portion of your brand. Think about how you will quantify your tradeshow experience, will it be sales, leads, new partners or recruiting employees? Once you have your goals down for the tradeshow, then you know you will spend your time well preparing for the tradeshow day.
Know the Attending Audience of the Tradeshow—Where is your tradeshow located? Why are people attending the tradeshow? 69 percent of tradeshow attendees are looking for new products to test, while 66 percent are looking to increase professional knowledge. The average amount of time that people spend viewing exhibits is almost eight and a half hours. With these statistics in mind, it is helpful to be ready to educate those who stop by your booth. Make sure that your backdrop, brochures, product data sheets or flyers engage your audience. Most tradeshows are not open to the public, therefore knowing who to expect will help you write the content for your printed marketing materials.
Be Bold with Your Marketing Materials at the Tradeshow— Is your logo getting the attention it deserves on the design of your backdrop, table cloth or printed materials? Logos are one of the easiest ways that people associate your product or service to your company. Make sure your logo takes center stage and that the printed marketing materials tell your message. Bold design says a lot with very little and does not have to be flashy or gaudy to gain attention. Consider iconic images of businesses that you are familiar with when planning your personal message as inspiration points for your own design.
Trade Show Materials to Make You Stand Out
At Acme Printing, we pride ourselves on taking your tradeshow layout from beginning to end. We work with you in all areas, including graphic design down to the smallest detail of printing customized labels for your products, we consider no project to small or too big. Reach out today by calling 855-581-8528 or emailing us at firstname.lastname@example.org.